Just because you can do something doesn’t mean you should, especially when it comes to building a successful business. One of your major goals as an entrepreneur is to operate in your area of brilliance and deliver the products and services your target audience needs and wants.
There’s a ton of things you need to get done, but the reality is there is just one you. The thought of how everything will get done can be overwhelming. I believe it’s the reason many business owners throw in the towel even when they have a viable business idea. It can be just too much. I get it.
But, what I really want to drive home and encourage you to begin thinking about now are the areas in your business that you will one day need a Power Team Member (PTM) to help you get the work done. This can be someone you need temporarily or on an ongoing basis.
Case in Point
Although I am a marketing communications professional I struggled with writing content for myself. Late last year I began planning a total website refresh. I needed someone to pull out of me what I wanted to express and help me organize it in a way that made sense. I hired Amy Carroll of Next Step Coaching Services to help me do just that. We worked together for several weeks until the project was complete. The experience was so good that I know I will work with Next Step Coaching Services again. I consider Amy C. to be a PTM.
I built two previous WordPress websites before, but this time I just didn’t want to do it. Remember, earlier I said just because you can do something doesn’t mean you should. I’m so glad I didn’t build my current website. There was so much I didn’t know about various plugins and website security. I worked with Gretchen Louise to build the website and I love it. Gretchen will remain my go to person for all things website when I need her expertise. Gretchen is a PTM
My final example is using a professional photographer. The photos you see of me on this site were taken by Amy Weison of Amy Weison Photography several years ago. She does beautiful work and I’ll be using her again later this year. (The reason why I haven’t scheduled yet is because I’m growing my hair out and I’m trying to see where things land before I schedule the shoot…LOL) And, yes, even though I need professional photos every few years I still consider Amy W. to be a PTM.
Where Should You Start?
To get the ball rolling, use this simple three-step process to get clear on the PTMs you’ll need to free up your time and accelerate business outcomes:
- List the work you want to do that falls into your brilliance zone. This usually is the work you do that brings you into direct contact with your customers and clients.
- List the work you can do, but would rather hire someone to take it off your plate.
- List the work you can’t do and will need to hire someone to do for you.
Going through this process will benchmark where you are now and what help you will need going forward. Download this cheat sheet to guide you through the process.