As a business owner you are in the prime position to touch many lives on either side of the dollar. As a business owner you are in the prime position to touch many lives on either side of the dollar. Thinking about your business differently is the first step in setting it apart from being just another transactional entity. What it comes down to creating a business that is more than a business and to do that you must be intentional in how you touch the hearts of people.
When you touch hearts you excite and empower people to see your business differently. You can spark hope and even community to the point where people want to know more about what you’re doing and how they can join you.
Create a movement with your message.
If it’s been said once, it’s been said a million times, your mission is your message. What this means for you is that you must find creative and compelling ways to communicate your why so that it resonates and moves people to action.
Ask yourself questions like:
- How can my business demonstrate Christ in the marketplace?
- Even if it does not relate to the business I’m in, but it something that stirs my heart, how can I leverage my business to address a need I see in the world?
- In what way can my business help me shed light on a problem that can be solved with like-minded people coming together to tackle the issue?
Think of your business this way… it is a conduit that enables you to live and leave an amazing legacy that you probably can’t even begin to imagine right now. But, it starts with thinking differently about your business.The transaction aspect of business is a given, but if you are about creating more than a business, then you are moving into the area of transformation and a lot of beautiful things can happen in such a place.Click To Tweet