How would you describe the word “consistency”? Dependable, trusted, reliable are a few words that come to mind. No matter your age, education, or career, being consistent helps build your personal and professional brand.
Notice I said brand and not brands. To be consistent in your life requires alignment in your life. From a character perspective, how you are known by your boss, clients, teachers, etc. should be similar in nature.
John Maxwell captures this alignment concept beautifully in his book, There’s No Such Thing as Business Ethics. In short he says there’s no such thing as business ethics because there’s only ethics. Either you have it or you don’t. The same is true of being consistent – dependable, trusted and reliable. Either you are these things or you are not.
A word to business owners
If you are a business owner, how aligned is your business messaging and the consistency in which you deliver it? Keep in mind every action you take brands your business. In fact, if you are a solopreneur the public often sees you and your business as one in the same.
Are you starting to understand the importance of consistency on your business success? It’s something that directly impacts you and your business’ reputation.
If you’re a business owner who struggles with consistent delivery of your message, you’re not alone. The good news is that you can turn things around. Commit to a regular cadence for 1-3 tasks and when things are flowing add another task to the mix. You can also use system automation and even outsourcing to help manage the load.
Personally, I’ve selected two tasks to kick-off my consistency journey – a weekly blog post on my own site and to be a monthly guest blogger on someone else’s platform.
What about you? What do you need to become more consistent in for business success and what specifically will you do to make it work? Answer these questions and then act on them.