Each and every time you communicate with your customers there should be a purpose for doing so. Know this — communication for communication sake is not a strategy, but an aggravation. Hard words, but true.
However, when you are purposeful and intentional with your messaging your business will become more relevant to your current and future customers. Use these five tips to help ensure this happens:
1.Communicate in such a way that your message helps you fulfill your mission. This means being vitally clear on what your mission is so actions you take in building and marketing your business can be focused and targeted.Communicate in such a way that you message helps you fulfill your mission.Click To Tweet
2.Keep things simple. The less complicated your message, the easier it is for your target audience to understand. But, it gets better. Clear and simple messages are easier to share, thus opening the door for your customers to become your marketing evangelists.The less complicated your message, the easier it is for your target audience to understand.Click To Tweet
3.The secret to a compelling message is understanding your customer’s why. To get to your customers’ why you need to know the reason they have for your product or service. What job are customers hiring your product or service to do? The answer will help you discover their why.The secret to a compelling message is understanding your customer’s why.Click To Tweet
4.The secret to a sustaining message is understanding your personal why. This is where passion comes into play. Get the bigger picture for why you do what you do. Your message will serve as a reminder for the difference you’re making for yourself, your family and the world.The secret to a sustaining message is understanding your personal why.Click To Tweet
5.A message that matters is a message that makes a difference in the hearts and minds of others. Business is not just transactional, but transformational. Your message tells people who you are, what you stand for and how you can help them solve their problems.A message that matters is a message that makes a difference in the hearts and minds of others.Click To Tweet
I hope these tips help you see the importance your message has on your business. When simplified and delivered with clarity, your message enables you to connect with the right people who need what you have and are delighted to share your message with others.